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Wednesday, 20 April 2011

Your placement or my placement?


OK, so I'm sitting here in the Catch 22 offices, still feeling a Hulk-like anger towards these flipping Macs (I mean why won't the caps-lock ever work? and why can't I right-click on stuff?). But I have been given a task to do, and that is to write a blog post about the placements I want to do. Now, in theory that sounds like a piece of cake, but for me it's the whole bloody bakery as I don't seem to have got the hang of this blogging thing. Still, I'm never one to give up and as Catch as my witness I will embrace my blog! In fact, this will be my mantra from now on:


'This is my blog. There are many blogs like it, but this one is mine. 
My blog is my best friend. It is my life.
I must master it as I must master my life
My blog, without me is useless.
Without my blog, I am useless.'

So now, back to the task in hand. I think my ideal partner company that I would like to do a placement on is Bauer and that's mainly because it publishes my two favourite magazines, More and Closer. I like More magazine in particular as it's audience profile seems to be written directly about me! I am a female aged between 18 and 24 who is at the earlier stage of her career. I too am single, looking for a relationship and loves nothing better than hitting the shops in search for a high-street bargain. Yes, a placement at More magazine would be ideal for me. I have an unhealthy obsession with celebrities, I love ogling over hot new clothes and even more so ogling over hot men. (More's men of week is one of my favourite pages! lol) 

A placement at Bauer would be a great opportunity as it has a number of great flagship titles such as Grazia, Empire, Kerrang, Yours and Heat. Talking of Heat, Bauer Access (their new commercial creative initiative) recently launched an exclusive campaign for the new Glee season 2 DVD. Bauer Access secured a deal with Fox Entertainment to celebrate the release of the all singing, all dancing show with exclusives, other Glee-related fun and staff at Heat Magazine even launch the 'Glee- CSE's! This, my dears is right up my street and I assure you I would have got an A*.
         


Another partner that I would quite happily work for is The National Magazine Company (Natmags).  Like their nearest rivals Bauer, Natmags is home to a host of brilliant titles including Company, Best, Esquire, Harpers Bazaar and Good Housekeeping. It also publishes Cosmopolitan Magazine, another publication which I wouldn't mind doing a placement at. It's brand strap line 'for fun,fearless females' says it all really. It's what a lot of young women either are or aspire to be, and that includes myself. As a 'life, love and relationship bible', I think that working at Cosmopolitan would not only enhance my professional career, but it could also tweak my personal life too!

The third placement, given the opportunity, that I would like to have a go a is Trinity Mirror. You may be thinking, 'there's no girly or gossip magazines there!', but I have you know that I've been reading The Daily Mirror for as long as I can remember. It's been a staple part of my household for many years and in fact it was the Daily Mirror's '3am girls' that inspired me to become a Journalist in the first place. As one of the UK's largest Newspaper publishers, Trinity Mirror publishes 5 national Newspapers (including Sunday Mirror and The People), 160 Regional Newspapers and over 500 digital products. The Daily Mirror has a great mix of news, sport, politics and showbiz, and it has broken many big, exclusive news stories over the years. I think this would be an ideal place to develop my skills as a Journalist.

And there you have it! These are my top 3 ideal placements- Bauer, Natmags and Trinity Mirror. I think that whichever placement I do, I will put my all into it and try to develop my skills the best I can. Right, blog post done. Now, where's that cake...



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